Today’s blog post will be short – brief in a way that I am never brief (really, you know how I can go on and on about something!). Why am I short on words today? Because I get the same question from clients all the time and I want to answer it in as few words as possible because the data is doing the talking here!
First, what data am I writing about? The Social Media Examiner’s 2011 Social Media Marketing Industry Report found here.
Second, who do I wish would read this today? Decision makers for SMEs (small and medium sized enterprises) who have yet to embrace social media or who question their decision to do so.
Third, why do I wish for the study to be read? Because it’s about the data. Enough said!
Here’s a brief summary of the study’s major data points via Social Media Today:
- 72 percent of respondents said social media increases website traffic
- Improved Search Rankings – (62%)
- New Partnerships – (59%)
- Better Sales – (48%)
- Reduction in Marketing Costs – (59% for self-employed, 58% for small businesses)
- Respondents were twice as likely to increase leads using social media
So readers, what do you think? Should SMEs focus more on social media marketing despite the lack of resources and internal expertise?