It’s finally safe to go shopping again. After Black Friday fights and trampling, it’s time to get back to the real world and start planning your holiday marketing. In this age of marketing buzzwords, you’re likely to hear terms like “viral”, “sharing” and “retweet”. Rarer in this social media marketplace are words like “inbox” and “email”. Though studies have shown that people are spending more and more time on social media, email is still one of the most effective tools in social media marketing.
While it’s tempting to shift your budget from emails to Facebook, Twitter or Linkedin, but is it really the most effective marketing technique? Research shows that email marketing is still the best strategy for your business.
What’s the best way to market to an email audience? JP William has a few tips:
Pick a Subject Readers Care About. Discounts, sales, online-only deals – this should lead your emails. Make your emails an essential shopping asset to your customers, highlighting your company’s value to them. To expand upon this idea, feel free to partner with another company and publicize their upcoming sales or create an event you sponsor together. Once you’ve become an asset to your readers, as a source of valuable information, they’ll be sure to open your emails when they appear in their inbox.
Looks Matter. There’s nothing worse than opening an email only to stare at a page of solid text. In this age of reduced attention span, layout matters. Use photos and interesting snippets from blogs to engage your reader. Also make sure that your emails are in a format that’s mobile friendly, since about 45-percent of marketing emails are opened on phones or other mobile devices. According to Google, if your potential customers have trouble accessing your site on their phone, 61-percent won’t return to your site.
Ask for Help. Email marketing isn’t necessarily intuitive. Don’t feel badly if you need to experiment with style and content to find your audience. And if you don’t have the time to spend perfecting your emailing style, don’t be afraid to seek some expert assistance. JP William even has content creation and graphic creation services that will help you
JP William can help you develop your audience, create content and find your customers in email and social media.
Send us an email today!